The Almarai juice campaign, titled "Life's Best Colors," celebrates the vibrant, transformative experience of enjoying Almarai juice. The campaign emphasizes how each sip turns mundane, everyday moments into thrilling adventures, while also highlighting the rich variety of flavors Almarai offers.
Creative Director: Mazen Hassan
Art Director: Monzer Mneimne (Storyboarding & Key Visuals)
The storyboard crafted for the TVC illustrates the journey of transformation—ordinary scenarios bursting into life with a splash of color and energy as people enjoy Almarai juice. Each flavor inspires a unique, vivid adventure that captures the essence of "Life's Best Colors."
The campaign's main visual, designed for outdoor and social media platforms, encapsulates the campaign's essence.
