I redesigned Kaneka Nutrients' website to solve two key challenges: showcasing their products more effectively and attracting new brand partners. The previous website lacked clarity and didn’t fully reflect their brand identity, so I focused on creating a clean, modern design that highlights their distinctive colors and reinforces their professional image.
To improve usability, I simplified the navigation and restructured the content, making it easier for visitors to find what they need. I also addressed the issue of low engagement by featuring key products and benefits more prominently and incorporating clear calls-to-action to encourage inquiries and collaborations.
