I was tasked with designing a creative campaign for Fullscript to showcase their concept of whole-person health. Whole health encompasses physical, behavioral, spiritual, and socioeconomic well-being, as defined by individuals, families, and communities. The challenge was to visually communicate this multifaceted approach, which integrates industry-leading labs, clinically effective supplements, and tools that promote adherence and outcomes. To bring this concept to life, I developed a kaleidoscope-inspired visual identity, symbolizing the interconnected and dynamic aspects of whole-person care. This vibrant, adaptable design not only reflects the holistic nature of Fullscript’s platform but also underscores its innovative and intuitive qualities. By combining these visuals with compelling messaging, the campaign highlights Fullscript’s commitment to empowering providers, improving patient outcomes, and supporting the diverse needs of individuals and communities.
